There are two commercially grown varieties: purple and yellow fruits. The yellow variety is grown along the Equator, primarily in South America. The yellow variety is favored among consumers as it has a more intense color, a stronger aroma, and a more tropical taste.
The purple passion fruit is grown in small quantities primarily in Southeast Asia, and is typically consumed fresh. Therefore, most production is of the yellow variety which yields juice and puree.
Demand for passionfruit continues to grow in the United States. In the mid-2000s, awareness of the fruit was extremely limited and few products contained passion fruit. Today, passion fruit is becoming more and more prevalent throughout a manufacturer's product portfolio. Passion fruit is included in everything from juice blends, yogurts, ice cream and dressings to craft beer and dessert toppings. With its growing popularity, this fruit ingredient has the potential to become a standard flavor in the American market.